Marketing BA (Hons)

Course Structure

Year 1

Our academic year is split into 2 semesters.

In your first year, you will study:

•       3 compulsory modules in semester 1
•      3 compulsory modules in semester 2

Modules

• Practising Responsible Business Behaviours
• Principles of Marketing
• Creative Approaches to Services Marketing
• Business Analytics and the Block Chain
• Marketing Research
• Marketing Communications

Year 2

In your second year you will study:

•      3 compulsory modules in semester 1
•      2 compulsory modules and 1 optional modules in semester 2

Modules

• Strategic Marketing Planning
• Marketing Through Digital Activity
• Consumer Behaviour
• Research Methods for Service Industries
• Career Development and Employability
• Entrepreneurship and Business Development
• Strategic Brand Management

Year 3

In your third year, you will study:

•      A compulsory Research Investigation module across semesters 1 and 2
•      2 compulsory modules in semester 1
•      2 compulsory modules in semester 2

Modules

• Research Investigation
• Designing Your Marketing Career
• Social Media, Content and Influencer Marketing
• Global and Cross-Cultural Marketing
• Developing the Consumer Experience