On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the not-for-profit sector, this course will give you a broad understanding of how businesses operate.
There will be regular opportunities throughout the course to apply the theory you have learned in the classroom in professional settings. You will work on live projects and engage with practicing marketers, organizations, and employers through a program of guest speakers, work experience, and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organization through our Business Consultancy Clinic. Our marketing team is relatively small, but we will support you as a student, watching you become outstanding members of society.
This course is accredited by the Chartered Institute of Marketing (CIM). You can gain further certificates and invitations to events and webinars through the CIM partnership. You will also have the opportunity to qualify as a Microsoft Office Specialist. We encourage you to be involved with the broader university extra-curricular activities to maximize your time here at York St John University. In recent years our year three students participated in the Chartered Institute of Marketing Pitch Competition, with one group obtaining a place in the finals.
As with all of our Business courses, you can go on a placement year between years 2 and 3 of your degree. If you choose not to do a whole year, you can do a shorter placement module in Year 2. You can also study abroad for a semester at 1 of our partner universities.