Digital Marketing and Data Analytics BSc (Hons)

Course Structure

Year 1

•      3 compulsory modules in semester 1
•       3 compulsory modules in semester 2

Modules

• Practising Responsible Business Behaviours
• Principles of Marketing
• Website Craft and Creation
• Business Analytics and the Blockchain
• Developing Analysis Techniques
• Marketing Communications

Year 2

•       3 compulsory modules in semester 1
•       2 compulsory modules and 1 optional module in semester 2

Modules

• Marketing through Digital Activity
• Creative Coding for Marketers
• Consumer Behaviour
• Research Methods for Service Industries
• Career Development and Employability
• Entrepreneurship and Business Development
• Creating Effective Information Systems

Year 3

      A compulsory Research Investigation module across semesters 1 and 2

      2 compulsory modules in semester 1

     1 compulsory module and 1 optional module in semester 2

Modules

• Research Investigation
• Designing Your Marketing Career
• Social Media, Content and Influencer Marketing
• Using E-CRM and Web Analytics
• Technological Issues in the Digital Era
• Global and Cross-Cultural Marketing