Digital Marketing and Data Analytics BSc (Hons)

The digital revolution has forever changed the face of marketing. Learn to analyze, evaluate, and develop digital marketing strategies that meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services.

You will be introduced to contemporary marketing theory and practice, focusing on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

You will also learn about:

    Consumer behavior and digital trends

     Research methods

     Marketing communications

     Web design and analytics

    Social media content and influencer marketing

     Blockchain technology, its applications, and the use of coding

We will encourage you to think analytically, strategically, and ethically. You will explore how data analytics are reshaping business concepts, managerial decision-making, and marketing.

You can attend exhibitions and a series of inspiring lectures with guest speakers. We have hosted CEOs and Chief Executives from Pandora, Royal Mail, Asda, and Welcome to Yorkshire.