Marketing MSc.

The MSc Marketing focuses on developing an understanding of core marketing theories and evaluating how they apply to the role of professional marketing. It also prioritizes developing marketing research skills amongst our students, an essential attribute of successful marketing practitioners.

It explores a range of subjects, including Strategic Marketing Management, Consumers, Markets and Cultures, Research Methods for Marketing, Digital, Social Media, and Influencer Marketing, and Mental Wealth 7 - Marketing Consultancy Project (an exclusive module to the University of East London), and a focused Postgraduate Marketing Dissertation as the capstone project. It fuses academic and practical insights from marketing to generate a student experience that is rich, deep, and transformative for you. This course is designed for undergraduate students or practicing marketers who want to improve their knowledge of marketing theory and practice.