Marketing MSc

This course will provide you with a thorough understanding of all of the critical marketing principles which are necessary for business success. This includes:

•      Consumer behaviour
•     Strategic marketing planning
•      Brand management
•      Marketing communications
•       Research methodology
•     Digital marketing

You will explore the challenges marketing professionals face in today’s competitive and fast-moving business environment and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects that help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

We encourage sharing knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community that will provide support and varied perspectives throughout your studies.

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you select a Year in Industry, you will study for 2 years. Your first year will be a teaching year. You will be on placement or conducting a skills and research-based module in your second year.