International Business MA

This program offers the essential knowledge, understanding, skills, and experience to operate effectively and successfully in an international business environment. The key themes of the program are embedded in all of the modules studied:

The increasing significance of the global/local marketplace, including international supply chains, export/import operations, international expansion, and e-commerce.

Understanding of international customers and their requirements, focusing on the major role played by "customer relationship management" and the pivotal role played by customer service. This understanding should be underpinned by an understanding of cross-cultural management issues associated with diverse international business teams/employees.

Learning International Business strategy development, including international finance, mergers and acquisitions, international partnerships, global supply/distribution chains, and joint ventures. Sustainability, corporate social responsibility, and business ethics will also be explored.

The subject is taught with an international perspective to ensure relevance in today’s global economy. Non-UK students are particularly valued for enriching the overall international learning experience.