Digital Marketing MSc

In this course, you will learn how to blend digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service. You will explore the latest digital tools as they become available and assess their relevance. The course includes a module on continued professional development and an applied research project to develop further your insights into the application of digital marketing and analytics in practice.

Learning from academics and student peers worldwide will give you an invaluable perspective. You will cover issues and challenges facing marketers in today’s global business environment. You will learn the fundamental skills, processes, and practices of marketing. During the course, you will find solutions to real problems while discussing and analyzing them within the learning community with the support of tutors and fellow learners.