Digital Marketing MBA

The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree, designed to produce marketing business leaders of the future. Rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to decipher data sets relevant to marketers. Its design specifically focuses on two key areas: big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The program will significantly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.