Develop the skills, knowledge, and confidence to play a vital role in significant business decisions. Our strategic perspective will help you understand management and marketing on a global scale.
You’ll explore the ways marketing can boost growth. You’ll also examine branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution.
On top of this, you’ll consider the value of a well-designed human resource strategy and critical financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory, and learn to challenge your assumptions.
You don’t need a business or management degree to join us. Our students have varied work and academic experience, often with a science or technology background.