Advertising MA

To become part of the future of advertising, the communication you create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st-century communications company.

You will learn to use your curious mind to create sustainable and socially aware communication. You’ll examine how to create active campaigns across a variety of channels, generate fresh content, and improve consumer engagement, to follow, and reach.

On this Advertising Masters degree, you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push-and-pull conversations, ideation, and insights to planning, pitching, research, social mission advertising, brand creation, and sustainable branding and marketing.