Study Now – Headquarters
London, United Kingdom
6th Floor, First Central 200
2 Lakeside Drive
London, NW10 7FQ
United Kingdom
📞 +44 7500 897303
📞 +44 2034 337700
✉️ international@studynow.org.uk
Who we are
Founded by experienced professionals from across the education and recruitment sector, Study Now was built on collaboration, deep market knowledge, and a commitment to doing things properly. We are not simply an application service. We are a long-term partner for students and families navigating international education pathways.
What makes us different
- Transparent guidance and clear next steps
- Tech-enabled support for a smoother journey
- Holistic planning for outcomes, not volume
Vision
Expand the reach of international education
To expand the reach of international education by making it more accessible and transparent for every student.
Mission
Transparent, tech-enabled, holistic support
We provide transparent, tech-enabled, and holistic support to students and their families, empowering them to realise their goals through international education.
Core values
How we show up, every day
Students-first. Outcomes-focused.
Transparency
We communicate openly, provide accurate information, and ensure students and partners always understand their options, processes, and next steps.
Advocacy
We champion our students’ ambitions, guiding and supporting them through every stage of their international education journey.
Excellence
We deliver high-quality guidance, dependable service, and continuous improvement in everything we do.
Equity & Respect
We treat every student, colleague, and partner with fairness, cultural sensitivity, and professionalism, creating an environment where everyone feels valued.
School opportunities
Our team has extensive experience supporting school-age students and their families to access international schooling and pre-university programmes. Over the years, we have successfully guided thousands of students into boarding schools, sixth-form colleges, foundation programmes, and other preparatory pathways across the UK, USA, Canada, and Europe.
We take time to understand each student as an individual, considering academic ability, personal development, wellbeing, and affordability. In many cases, our guidance also enables students to progress directly into the first year of university.
University opportunities
Study Now works closely with a wide network of universities and pathway providers worldwide, with particular strength in the UK higher education market. Our experience spans foundation programmes, undergraduate degrees, postgraduate study, and specialist academic routes.
From course selection and application strategy to documentation, deadlines, and enrolment, our consultants support students through every stage with clear communication and professional care.
Our founders
Study Now was founded by professionals united by a shared belief: that international education works best when it is built on expertise, transparency, and long-term relationships. With over 40 years of combined industry experience, the leadership team brings deep insight across school placements, university admissions, partnerships, recruitment strategy, and marketing.
Awab Abdel
International Sales Director
Awab has over a decade of experience working directly with UK universities and pathway institutions. A fluent Arabic speaker, he brings strong regional insight and hands-on admissions expertise. Awab is based in London and was raised in Oxford.
Ahmed Abdel
Marketing Director
Ahmed is an experienced marketing and operations professional with over 12 years of experience in education and international recruitment. Passionate about widening access to global education, he leads Study Now’s brand, communications, and growth strategy from Oxford.
Our approach
At Study Now, success is not measured by volume alone, but by outcomes. We believe in honest advice, structured processes, and building trust with students, families, and partners alike.
Whether supporting a school-age student taking their first step abroad or guiding a postgraduate applicant through a complex admissions journey, our goal remains the same: to help each student move forward with confidence.
Don’t Study Later, Study Now! Transparent. Tech-enabled. Holistic.